The 2009 Grey Cup Festival is thrilled to announce the launch of Grey Cup Festival Connect and the Grey Cup Fan Connect online contests. The 2009 Grey Cup Festival Connect website provides all CFL fans with the opportunity to join the conversation and contribute to the content of the website leading up to the 2009 Grey Cup Championship and Festival "Canada's Game, Calgary's Party". Fans are encouraged to follow and contribute tweets, photos, videos, and behind-the-scenes action at the Festival events at http://greycupfestivalconnect.com.
"The Grey Cup Festival is truly a Canadian event that brings people together from across the country; we wanted to create a platform where fans could share their experience and "connect" with other Grey Cup fans using popular social media tools including Twitter, Facebook, Flickr and YouTube," says Sheldon Lachambre, Director of Marketing and Media for the 2009 Grey Cup Festival. "This website will give fans a glimpse into the amazing atmosphere that surrounds the 2009 Grey Cup Festival and all the great events planned around Calgary from November 26 - 29."
Grey Cup Fan Connect Contests
The 2009 Grey Cup Festival has contracted Sport Fan Connect (http://sportfanconnect.com) to drive social media awareness through a number of online contests that implement Twitter, Flickr photos and YouTube videos. Each of these contests utilizes social media tools that make it easy to share information and connect with other Grey Cup fans across the country by encouraging fans to share their experiences. A number of great prizes are available to be won including tickets to the 2010 Grey Cup game in Edmonton and 2009 Grey Cup Festival merchandise packages.
"The Grey Cup has a long history and there have been many memorable moments over the years," says Lachambre "Some people have been coming to the Grey Cup Festival religiously for 20+ years, and every CFL fan has a Grey Cup game or festival memory that is special to them! These Grey Cup memories and the connection CFL fans have with each other is what makes the Grey Cup Festival such a special event. Therefore we felt it was important to implement a social media strategy and to showcase how the 2009 Grey Cup Festival connects CFL fans from East to West."
For more information on the 2009 Grey Cup Festival online contests visit: http://greycupfanconnect.com
2009 GREY CUP FESTIVAL Schedule of Events
| November 26th | Grey Cup Festival Kick Off | |
| November 26th | Gibsons Finest CFL Player Awards | Calgary TELUS Convention Centre |
| November 27th – 29th | ENMAX Street Festival | Stephen Avenue Mall (8th Ave) |
| November 27th – 29th | Calgary Herald Family Fan Fest | Olympic Plaza |
| November 27th – 29th | SCOTIABANK CFL Experience | Calgary TELUS Convention Centre |
| November 27th – 28th | ENMAX Illuminate Calgary | Stephen Avenue Mall (8th Ave) |
| November 27th – 29th | MOLSON CANADIAN Quick Six Saloon | Calgary TELUS Convention Centre |
| November 28th | CANADA SAFEWAY Grey Cup Festival Parade | Downtown Calgary- 9th Ave |
| November 28th | SCOTIABANK Grey Cup Gala & Concert | Saddledome |
| November 29th | McMahon Stadium Pre-Game Party | McMahon Stadium |
| November 29th | Sport Chek Grey Cup Family Viewing party | Pengrowth Saddledome |
| November 29th | 97th Grey Cup Championship | McMahon Stadium |
The 2009 Grey Cup Festival, "Canada’s Game Calgary’s Party", will be distinctly Canadian and showcase Calgary’s famous western hospitality. For tickets and more event information log onto www.2009greycupfestival.com.
About Sport Fan Connect
Sport-Fan Connect provides social media consulting, training, strategy, contest implementation and video production to help improve the connection between Sports and their Fans while adding value for clients, fans and sponsors.
For media requests, please contact:
Sheldon Lachambre
Director of Marketing and Media Relations
2009 Grey Cup Festival
403.777.3304
slachambre@2009greycupfestival.com
Trevor Turnbull
Sport Fan Connect
306.220.9578
trevor.turnbull@sportfanconnect.com